Digital Marketing Portfolio

Using Pinterest to Drive Traffic to My Personal Blog: Creating Pinterest Pins on Canva  Written by Lauren Molloy on 10 January 2024 Introduction In my Digital Marketing course, we explored how Pinterest can be used as another tool to optimize traffic to your website organically. I used Canva to create a design which I could then post on Pinterest with a link to my blog.  What is Pinterest and Why Does it Matter? Pinterest  is a predominately visual search engine with 482 million users, that uses thumbnail images to create a pin with a brief summary and links to a particular website. The site learns your interests and search style to make recommendations based on your topics of interest. Pinterest also acts as a social media site, you can follow people, discover new content, get inspiration, find informational content, project ideas or inspiration on virtually any topic. Tools I Used  Canva Pinterest Pinterest Academy Blogger What I Learned I have used  Pint...

Using AI Software- Pika - To Generate Short Video Clips Written by Lauren Molloy on 3 January 2024 Today I discovered Pika , a free new AI program that can generate short video clips with just a prompt. I went into this experience blind, completely unsure of what to do and how to get started. It would have been great to have an instructions page or a tutorial to give you a bit of an idea how to best use the program when trying it for the first time. I think the addition of a feature like that to Pika's website would benefit other new visitors. Using Pika was very much a matter of trial and error- some prompts generated videos that worked cohesively with the prompt, others not so much, and some were a bizarre mash up of things. Overall, it was an intriguing experience and was fun to figure out how it worked and generate a variety of different content.  The Trial, The Error On my first attempt at generating a video, my prompt was too lengthy and had too many details. The program was ...